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Conscious Entrepreneurs

“Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion and Profit” was written by 47 conscious entrepreneurs who openly share their wisdom, expertise, stories, lessons and insights with you! Featuring Chapter 39 – Unleash Your Marketing Karma™ by Kelly L. LeFevre, MSM & Molly A. Luffy, MBA.

Here's a taste of what waits for you inside the pages of Conscious Entrepreneurs...

• 5 easy steps to finding and following your true path
• How to overcome any setback and turn it into an opportunity
• How to write marketing copy that easily reaches your ideal customer
• The secret power that unleashes purpose, passion and profit in your business
• Discover the 6 hidden traits that create conscious leadership and success

And, be sure to check out the chapter titled Unleash Your Marketing Karma™, which begins on page 249.

In this chapter you’ll discover the theory behind Marketing Karma™ and how it can lead to an abundant business that not only thrives, but provides value in the world. Let’s face it, business owners don’t get into business to become marketing experts, but we all know that is what it takes to beat the odds. Marketing Karma™ is “marketing you can feel good about.”

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How to Attract More Clients: Identify Your Target Market & Your Niche

Stop trying to be “all things to all people” and find your target market and niche. If you are struggling to get clients and are ready to focus and get results, this audio is for you!

In this presentation we will:

• Identify characteristics of your ideal clients.
• Learn why narrowing your focus attracts more clients and does not “limit” you.
• Discover how to determine your target market (your WHO) and niche (your WHAT).
• Explore possible options for your Who and What and how to target your marketing to reach those groups.

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Building Your Marketing Train: Focus on Your Engine Activities

Having a system for your marketing is the only way to be a successful marketer. You can't just do marketing when you feel like it or when you “need” clients. Learn how to structure your marketing strategies so they are an integral, ongoing, automatic part of your business.

In this presentation we will:

• Review what a Marketing Train is and how to build one that reaches your target market.
• Discuss the top 4 engine activities that will drive your practice.
• Focus on using Public Speaking to grow your business.

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Triple Win Relationships: How to Form Powerful Strategic Alliances

As we continue our discussion of active marketing strategies that drive your Marketing Train, our focus turns to forming powerful strategic alliances. Learn how to create “triple win” relationships and build your massage practice.

In this presentation we will talk about:

• The difference between Level I & Level II SAP's (Strategic Alliance Partnerships).
• The benefits of forming SAP's.
• The critical success factors for successful SAP's.

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Grassroots Marketing: How to Leverage Your Existing Network

Like most business owners, you have an untapped business asset just waiting to help your massage practice. And you don't have to do anything to win over their trust and confidence in you. Look no further than your existing network of family, friends, colleagues and clients. Learn how to effectively leverage your existing network and enlist their support to help you grow your business.

In this presentation we will:

• Learn the 4 steps to effective “Grassroots Marketing”.
• Understand how to increase referrals from your network.
• Learn how to use “calls-to action” to increase the number of people who contact you.
• Discover how to overcome any fear you may have about leveraging your existing network.
• Understand how to stay in touch with your network without “being a pain”!

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Building Quality Relationships: How to Effectively Network to Grow Your Practice

Networking is so much more than going to meetings and passing out your business card. Learn how to better understand networking as a marketing strategy and how it fits into a successful massage practice.

In this presentation you will learn:

• How to view networking as a long-term strategy and alleviate the pressure to produce short-term results.
• Why you should change your expectations about networking.
• What networking is really all about!
• How to virtually guarantee effective, worthwhile networking, when you focus on your Target Market and Niche.

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